Clutch is now the official online car retailer of the National Basketball Association in Canada, with the 2023-24 NBA season beginning Tuesday.

The two announced this week a multiyear marketing partnership, and the collaboration began with an “interactive fan event” in downtown Toronto.

During the event, one of Clutch’s red flatbed trucks the company is known for was transformed into a portable basketball court. Clutch’s trucks provide delivery and pick-up direct to consumers within Ontario and the Maritimes.

Fans recently had the opportunity in Toronto to take a “Clutch shot” on the portable court and win prizes, including gift cards and co-branded basketballs.

“We’re so excited to tip off this incredible collaboration with the NBA,” Clutch vice president of marketing Whitney Bell said in a news release. “We look forward to sharing our best-in-class online car buying and selling experience with basketball lovers in the years to come and are excited to engage fans through contesting and activations all season long.”

Throughout this year’s NBA season, Clutch will connect with fans through nationwide content, including the chance to win trips to NBA All-Star 2024 in Indianapolis and the 2024 NBA Finals.

“Clutch is an innovative company that shares our consumer-first approach and commitment to providing outstanding experiences to fans and customers,” said NBA Canada senior VP and managing director Leah MacNab. “We’re excited to team up with Clutch to engage communities across Canada.”

The NBA’s other sponsorships in the auto space include Kumho in Canada and Kia globally.