Pre-owned vehicle online retailer Clutch has launched its service in the greater Toronto area.

The company started operations in Halifax in 2017, describing itself as an alternative to buying a car from a traditional dealership or privately from an individual.

Clutch says it does not operate within a large glass showroom or employ commission-based salespeople, allowing it to pass those savings on to its customers.

The company says every one of its cars undergoes a 210-point inspection, and it offers a seven-day, no-questions-asked money-back guarantee.

Clutch also said it is officially registered with the Ontario Motor Vehicle Industry Council, or OMVIC.

“We are proud to have worked closely with OMVIC over the last several months to be compliant with the Motor Vehicles Dealers Act and become registered to buy and sell vehicles in the province of Ontario,” Clutch founder and chief operating officer Steve Seibel said in a news release.

Clutch, which says it “makes buying a car as easy as getting an Uber,” also announced it has added several former Uber executives to “scale the business across Canada.”

Dan Park, former general manager and head of Uber Eats Canada, becomes chief executive officer for Clutch.

Karthik Sundaresan, former head of U.S. and Canada strategy and planning at Uber Eats, becomes chief supply officer for Clutch, with responsibility for purchasing, pricing and inventory management.

Andrew Tiffin, former chief of staff to the head of Uber Eats North America, becomes vice president, operations for Clutch.

“We are very excited to welcome Dan, Karthik and Andrew to the team," Seibel said.

Seibel added, "In Eastern Canada, our customers love Clutch and I am thrilled to be bringing a better way to buy and sell cars to the GTA," Seibel said.

Prior to joining Clutch, Park was responsible for building and scaling Uber Eats across Canada. The company said he drove strong growth in Canada, launching Uber Eats into more than 80 markets across the country and signing enterprise partnerships with McDonald’s, A&W, Recipe Group, Popeye’s and Starbucks.

“The car buying process is often painful and complicated,” Park said.

Park continued, “Buying a car should be as easy as getting an Uber, and I can't wait to change the way Canadians buy cars. I am excited to be building a truly customer-focused company rooted in transparency and trust to make car buying fun and easy.”

Sundaresan will lead the pricing, purchasing, inventory management and data science teams at Clutch.

Before joining Clutch, Sundaresan was director of strategy at the Canada Pension Plan Investment Board. Prior to that, Sundaresan built the strategy and planning and finance functions for Uber Eats. That included overseeing efforts on growth and expansion strategy, business profitability, and regional operations.

Before Uber, Sundaresan was with McKinsey & Company, Credit Suisse and Scotia Capital.

“Clutch is a platform for consumers to buy and sell cars,” Sundaresan said.

Sundaresan added, “We are leveraging data to provide consumers with pricing transparency and ensure that we’re delivering the best value to our customers.”