OPENLANE combines ADESA Canada, TradeRev platforms
OPENLANE announced Tuesday that its ADESA Canada and TradeRev platforms have been integrated into one consolidated OPENLANE Canada marketplace.
This follows the rebranding of KAR Global to OPENLANE in May, when the company announced that OPENLANE would be both the name of the parent company and the go-to-market brand for its digital marketplaces throughout the U.S., Canada and Europe.
At that time, the company said it would launch the first OPENLANE-branded marketplace in Canada, noting that it would be combining the ADESA Canada and TradeRev platforms there.
In Tuesday’s release announcing that integration, OPENLANE said, the “unified platform brings together the best of both offerings to create Canada’s largest digital wholesale marketplace for used vehicles, providing both buyers and sellers greater flexibility and convenience while making it easier than ever to transact.”
James Coyle, who is executive vice president and chief digital officer at OPENLANE, said in the release: “We’re all about making wholesale easy so our customers can be more successful — and with the launch of OPENLANE Canada, easy just got easier.
“Whether you are online, on your phone or on the ground, OPENLANE Canada puts customers in the driver’s seat to buy and sell your way. And with thousands of active users and tens of thousands of vehicles, all in one place — OPENLANE is the best marketplace for buyers and sellers.”
The OPENLANE Canada platform, which includes an average of more than 60,000 vehicle listings each month, is available on both desktop and mobile-app formats.
Customers can pick from various auction and sale formats that include always-on 45-minute auctions, scheduled simulcast live auctions and 24/7 bid and buy now listings.
The company will begin offering an OPENLANE Pro subscription in September, where dealers will have discounted fees and free access to the OPENLANE Market Guide and the company’s white-label retail tools.
Additionally, with the consolidation, the vehicle logistics centers, which provide reconditioning, mechanical services storage and other services, are rebranding to OPENLANE Canada as well.
The company will immediately begin migrating existing ADESA Canada and TradeRev users to the new OPELANE Canada marketplace. That is scheduled to wrap up by early fourth quarter. Once complete, OPENLANE will sunset the legacy marketplaces.
“We worked closely with our customers to understand and build what’s most important to them, and are incredibly proud to offer the industry’s only 24/7, multi-channel, full-service marketplace,” said Mark Endras, SVP product at OPENLANE, in the release.
“With smart and reliable condition reports, intuitive search options, integrated data insights, and one-click access to add-on services, OPENLANE Canada makes it fast and easy for customers to list, bid, buy and sell with confidence.”
Auto Remarketing Canada connected with Endras at the recent Canada’s Used Car Week event for an upcoming episode of the Auto Remarketing Podcast. Stay tuned for more details on this integration and launch in that episode.