In another episode of the Auto Remarketing Podcast originating from Canada’s Used Car Week 2025 in Toronto, Cherokee Media Group associate editor Andrew Friedlander is joined by a man who thinks outside the box — Chris Schellenberger, founder and CEO of Purr, whose unique business model offers a retail consignment platform for repossessed vehicles.

The Alberta-based entrepreneur talks about how the model works, how the business started, where it’s headed and why it’s gaining a following among both dealers and lenders.

Listen to the conversation through the window below.