PODCAST: Improving the trade-in process
At last month's Auto Remarketing Canada Conference in Toronto, Drew Harden of CARFAX Canada talks about the pain points dealers have in the vehicle trade-in process and how to address those challenges.
The conversation touches on a more collaborative trade-in process involving the customer, providing more context and what gets a trade-in offer accepted or turned down.
The full discussion can be found below.
You can also listen to the latest episode in the window below.