TORONTO and OTTAWA, Ontario -

S. Dilawri has selected the MotoCommerce digital retailing platform from Motoinsight to deliver a new omni-channel car buying experience across each of its 10 dealerships.

Motoinsight recently announced that this summer a MotoCommerce-enabled S. Dilawri shopping experience will be available both online and in-store.

The MotoCommerce platform integrates digital and physical shopping so that customers can begin their shopping journey online and later present a digital shopping cart at any stage of the buying process.

“We’re delighted to work with S. Dilawri to differentiate their brand with innovative customer experiences,” Motoinsight chief executive officer Andrew Tai said in a news release.

“Consumers today are looking for a faster, more convenient way to buy cars. In fact, if given the opportunity, recent studies have shown over 70 percent of customers would be willing to buy a new car online. We’re focused on helping dealers meet this change.”

With MotoCommerce, dealerships can also streamline the in-store experience by providing pricing and other product details such as credit approval and trade-in appraisal in real-time.

“We’re excited to work with the team at Motoinsight,” S. Dilawri vice president Elias El-Achhab said. “Being the first auto group in Ottawa to deliver a seamless online and in-store omni-channel shopping experience, we wanted to partner with the best solution in the market.

“With people completing more and more of the buying process online, the expectation is to continue where they left off when they enter our dealerships. Our customers want a seamless experience and MotoCommerce will help us deliver that,” El-Achhab continued.

S. Dilawri’s portfolio of 10 franchises includes Chrysler, Jeep, Dodge, Ram, Kia, Hyundai, Mazda and Mitsubishi brands.