A relationship that has been ongoing for more than a decade will go on awhile longer.

Safe-Guard Canada, a platform for private-label protection products for the automotive, RV, marine, and powersports industries, announced a four-year extension of its partnership with Nissan Canada Extended Services Inc., a collaboration that began in 2014.

“Our partnership with Nissan Canada is built on trust, performance and a shared commitment to delivering real value to dealers and customers,” Safe-Guard Products International president and CEO David Pryor said.

In a news release, the companies said the partnership brings Safe-Guard’s white-label protection expertise to Nissan Canada’s extended services portfolio, supporting 249 Nissan and INFINITI dealers nationwide with vehicle service contracts, multi-coverage programs and other financial protection solutions, plus dealer training and operational support from a dedicated team of eight professionals.

“Extending this agreement for another four years speaks to what our teams have accomplished together since 2014,” Safe-Guard Canada general manager Michel Archambault said, “and just as important, to what lies ahead. We’re excited about the innovations we’re bringing forward to further support Nissan and INFINITI dealers and enhance the ownership experience for customers across Canada.”

The companies said the extended agreement positions both organizations to continue evolving their protection offerings. Upcoming enhancements are designed to support dealer performance, streamline operations and respond to changing customer expectations, built on Safe-Guard’s data-driven platform capabilities and aligning with NCESI’s brand standards and long-term strategy.