TRADER Corp. announced recently that it is joining forces with the Canadian International AutoShow in Toronto to host Industry Day on Friday, Feb. 13.

The event, titled as Industry Day, “Secrets of the Auto Intender,” will feature keynote speaker Billy Beane, the general manager of the Oakland A’s. Several key industry leaders will demonstrate the influence of big data with Beane, including Hotspex, Coherent Path and Ocean Media. A ticket to the event includes free access to the AutoShow floor after the event.

The event is designed to provide insight from big data to help those interested in reaching and influencing automotive consumers, helping to reveal consumer behavior patterns to assist dealers in optimizing multi-platform marketing efforts.

The John W. H. Bassett Theater in the Metro Toronto Convention Center will host the event between 9 a.m. and 12 p.m. Interested parties can obtain tickets for the event here. For more information about the event, visit the Industry Day website.