Working to support auto dealers that are “seeking financial flexibility while navigating the economic impact” of COVID-19, TRADER Corp. is offering Canadian dealer partners a 50% price reduction on all marketplace products.

The nationwide marketplace price reduction plan is effective through April and May of 2020.

TRADER Corp., a digital marketing partner for Canadian automotive retailers and manufacturers, said the price reduction is part of its efforts to provide “immediate assistance to dealer partners in these unprecedented times.”

The company’s chief operating officer, David McMinn, said his company has communicated with its dealer partners over the past couple weeks and said TRADER Corp. and its partners are facing challenging times.

“In moments like these, we believe it’s crucial to be able to work together and be flexible, so we all get through this situation as best we can,” McMinn said in a news release.

The revised pricing will reflect automatically on customer invoices.

TRADER said it will monitor COVID-19 developments and over the coming months will actively assess the automotive landscape.

The company encouraged dealers to contact their account managers for more information.