TRADER Corp. announced this week that it has put pen to paper to complete a publishing agreement with Mobials. The arrangement will allow for the integration of Mobials’ Reviewmii along with TRADER’s marketplace and website solutions.

James Hayes, the chief executive officer and co-founder of Mobials, says the partnership is a first of its kind within the Canadian automotive marketplace.

“The traditional review ecosystem works against dealers,” Hayes said. “We provide a solution to dealers that enables them to leverage verified consumer reviews where potential car buyers are searching today.”

The Reviewmii tool that Mobials offers allows dealers to display consumer reviews on the vehicle listings on and its dealership website, much like its integration Auto Remarketing Canada highlighted with TRADER believes the addition will help to “provide a competitive edge to dealers by showcasing their customers’ satisfaction and dealership service quality.”

“Poor consumer experience is a stigma that has plagued the car dealership business for decades,” says Robert Rath, vice president of dealership products and business development at TRADER. “But by giving the dealer the ability to highlight happy customer reviews, it can give potential buyers that extra sense of ease to select that dealership over another one that lists the same vehicle, for the same price.

“We are very excited to be working with such an innovative Canadian company like Mobials,” Rath added. “We believe that we are taking the necessary steps to provide value-added, and competitive driven solutions to our dealers, while at the same time working to improve the car buying experience for consumers.”