VW & Mazda CPO Sales Continue to Soar
As July CPO sales results come in, one luxury European automaker and a program launched in 2012 led the pack, with sales soaring year-over-year.
Both Volkswagen Canada and Mazda Canada have seen strong certified sales every month this year and continued that growth last month.
First up, VW Canada sold 1,440 certified units, up from 1,291 sold in July 2013. This accounted for an 11.5-percent increase year-over-year and was its strongest July ever for CPO.
“Another outstanding month for VW Dealers with our best-ever July for CPO sales and best ever new-car sales month in the history of VW Canada,” said Luigi Fiorino, manager of used-vehicle sales for VW Canada.
Over at Mazda Canada, Bryan Leaitch, manager of CPO, told Auto Remarketing Canada the automaker sold 546 certified vehicles last month, up from 420 sold during the same period of 2013.
The automaker is also up year-to-date, with 3,321 CPO units sold, up from 3,156 sold during the first seven months of 2013.
Once again, though selling in more volume, other Japanese automakers aren’t fairing quite as well with CPO growth this year.
For example, Toyota Canada sold 1,671 CPO vehicles last month, down from 1,967 sold in July 2013.
The company’s year-to-date sales are down by over 50 percent: Toyota Canada sold 23,896 CPO units over the first seven months of 2013, compared to 10,957 sold during the same period of this year.
Honda Canada is also struggling a bit with CPO sales, but it’s luxury arm Acura is bucking the trend.
In July, Acura Canada sold 272 CPO units, up from 239 sold in July 2013. Year-to-date, the automaker has sold 1,876 certified vehicles in Canada, up from 1,784 during the first period of 2013.
On the other hand, Honda is feeling the constraints of tight used supply.
The automaker sold 1,487 CPO units in July, down from 1,758 sold during the same period of 2013.
Year-to-date, Honda Canada has sold 9,683 CPO vehicles in Canada, down from 11,891 during the first seven months of 2013.
"In July, Honda sold 1,487 certified used vehicles, a 15.4-percent drop, while Acura achieved 272 certified sales, a 13.8-percent increase both compared to last July,” said Todd Fowler, manager of used-vehicle operations at Honda Canada. “2014 continues to present a unique challenge, as the Canadian market is operating under a tight used-vehicle supply, the lowest in more than a decade.
“However, we have confidence our dealer networks will strive to meet this challenge head-on."
Editor’s Note: Stay tuned to Auto Remarketing Canada for more CPO sales results as the data is reported.