Wholesale Express has a new look.

The Canadian B2B digital marketplace specializing in vehicle auctions has launched a new brand identity, which the company said marks “a major milestone” in its evolution.

In a news release, Wholesale Express said it’s modernizing its image with a new brand look and feel, a redesigned website and a faster, more intuitive transactional platform.

Along with all that, the company is also kicking off an Ontario expansion program to bring its services to more dealerships in the province.

“Our mission is simple,” CEO Eric Gosselin said. “To make life easier for dealerships by combining innovative digital tools with hands-on support from a passionate and professional team.”

Wholesale Express said the rebrand and regional expansion reinforce its position as a pioneer in digital remarketing and reaffirm its commitment to innovation, client experience and operational excellence.