TransUnion wants finance companies and lenders to see the company as a marketing resource, not just a credit bureau.

To boost that potential, TransUnion recently launched TruIQ Credit Strategy Studio, which is a self-service prescreen solution designed to streamline campaign development and activation.

TransUnion said its solution can reduce prescreen build times by up to 75% and shrink a weeks-long processes to just days.

With consumer credit originations expected to rise in 2026, TransUnion said lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns.

In fact, TransUnion commissioned Forrester study, which found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one third lack meaningful personalization even as consumers increasingly expect tailored experiences.

Organizations can now build, test and deploy prescreen strategies in one place with TruIQ Credit Strategy Studio, streamlining traditionally complex, multistep workflows.

Designed to give lender marketing teams greater control, TransUnion highlighted the tool can eliminates reliance on technical experts by providing no code, drag and drop tools for creating and updating decision logic.

Key features of TruIQ Credit Strategy Studio include:

—A shared workspace for real-time collaboration with audit-ready review tools

—Instant strategy testing to validate and refine decisions

—Interactive dashboards for easy scenario comparison and performance tracking

—Ready-made templates to speed up strategy creation and customization

“We created TruIQ Credit Strategy Studio to reduce development cycles from months to days, empowering teams to act quickly and deliver campaigns at the pace the market demands,” said Mohamed Abdelsadek, executive vice president and chief global solutions officer at TransUnion.

The solution also unifies collaboration, analytics, and workflow tools. Powered by TransUnion’s OneTru platform, it also can connect with other TruIQ offerings, including TruIQ Analytics Studio for seamless data access and rapid model development.

“TruIQ Credit Strategy Studio is part of a broader ecosystem of TransUnion solutions that support customers throughout their credit analytics and marketing journey,” Abdelsadek said. “By empowering teams to adapt rapidly to market shifts, we are enabling them to attract ideal customers more effectively and address the challenges of today’s marketplace.”

 To learn more about TruIQ Credit Strategy Studio, go to this website.