In May 2019, Brian Jones founded Gravity Lending to build a portfolio of refinanced auto contracts, home improvement loans and other funding to help consumers with personal needs.

After Jones formed his company in Austin, Texas, he quickly realized that his operation needed a solution that could enable his team to provide a completely streamlined digital originations process, fast time to funding and an exceptional customer experience.

Enter Lightico, one of this year’s Emerging 8 honorees highlighted in Auto Fin Journal.

Jones indicated that Lightico provided Gravity Lending with rapid time-to-funding and a smooth customer experience. As a result, Gravity Lending has enjoyed:

• 400% growth in 2020, despite pandemic

• 16% faster time to funding

• 90% package back rate

• Exceptional service with 4.9 star customer reviews (222 out of 229 were five star)

• $25 million in loans during first 14 months of operations

• In August, the company was on pace to book $20 million in loans

“Being able to complete the entire eSignature and stip collection process easily and intuitively on the phone has really created an unbelievable customer experience for us. Almost all of our customer reviews are five star,” Jones said.

“We selected Lightico because the technology is secure, intuitive and provides the customer with a superior experience compared to other eSignature providers,” he continued. “The results show that we made the right choice in vendor and I would recommend Lightico to other lenders and banks seeking an eSignature solution.”

Jones and other auto-finance industry leaders are scheduled to discuss not only their experiences with Lightico but how they’ve navigated the challenges of COVID-19 and other business obstacles as the firm hosts its Auto Finance Innovators Forum on Oct. 14.

Auto Fin Journal is part of the all-digital event that’s also set to include executives from Ally Financial, Capital One, TD Auto Finance, and Westlake Financial Services. The agenda includes:

Session No. 1: Fully Digital Loan Originations: The Fastest Lender Wins The Race

Session No. 2: Under The Hood: The Tech That’s Powering The Most Innovative Auto Lenders

Session No. 3: What’s Driving Service Efficiency: Lessons from Leaders

Session No. 4: Synthetic Car Loan Fraud: Simple Secrets to Crush it Today

Session No. 5: Shifting Gears: How Auto Lenders Have Adapted to The New Normal

Session: No. 6: Live Q&A: Auto Lending Innovators & Pioneers: Your Questions Answered

The event begins at noon ET on Oct. 14, and the first 100 registrants will get the chance to win a NASCAR racing experience.

Registration can be completed on this website.