Allied Solutions is trying to financially support technology like artificial intelligence that can make the work life better for its clients, taking a similar path as large banking organizations.

This week, one of the presenting sponsors of Used Car Week and provider of insurance, financial services, and risk management solutions for financial institutions announced a “major” investment in PortX, a leading AI-powered integration and data platform.

The company highlighted the investment marks a significant step in Allied’s strategic vision to simplify digital transformation for credit unions, banks, and fintechs through intelligent, scalable technology.

According to a news release, Allied’s strategic partnership with PortX involves three key components:

—As an investor, Allied is backing the innovation behind PortX’s integration platform as a service (iPaaS) to shape the future of AI-assisted connectivity in financial services.

—As a user, Allied is deploying PortX technology internally to streamline operations and connect seamlessly with fintech partners and core systems.

—As a distributor, Allied will help bring PortX’s tools to market, offering clients a powerful solution to eliminate integration bottlenecks and accelerate digital transformation.

Management said the investment reflects Allied’s ongoing focus on AI-driven solutions that remove complexity and enhance operational agility for its clients.

Executives added PortX’s platform is already being used by progressive credit unions and fintechs across the country to reduce vendor lock-in, simplify tech stacks, and accelerate their digital strategies.

PortX’s flagship product, Integration Manager, is a cloud-native Integration Platform as a Service (iPaaS) purpose-built for financial institutions.

With an open, AI-powered architecture, Integration Manager can empower banks and credit unions to rapidly connect to fintech providers and modernize their digital ecosystems.

Together with PortX’s complimentary products — Payment Manager, Data Manager, and a library of pre-built APIs for banking cores and fintech partners — the platform automates complex payment workflows and unlocks real-time access to account-holder data without heavy IT dependencies or long implementation timelines.

“Now more than ever, financial institutions are under heavy pressure to modernize,” PortX CEO David Wexler said in the news release. “Allied recognized that open, real-time connectivity is critical for its customers to stay agile and competitive, especially in today’s AI-driven market.

“Together, we’re enabling Allied customers with a powerful foundation to compete on innovation and deliver the customer experiences that will help them succeed,” Wexler continued.

Allied Solutions chief executive officer Pete Hilger added, “At Allied, we are committed to equipping our clients with the most innovative and future-proofed solutions on the market.

“Our investment in PortX is not just about technology. It’s about delivering real-world value to financial institutions that are ready to modernize and grow,” Hilger went on to say.

And Allied Solutions isn’t the only entity to invest in PortX. The American Bankers Association (ABA) also announced an investment in the company.

In a separate news release, ABA acknowledged bank customers expect fast, personalized and smooth digital experiences in this new era of financial services. To meet this expectation, ABA said banks need better tools to offer the latest technology, but many banks still rely on legacy systems that aren’t flexible or modern enough to meet these needs.

The association highlighted middleware technology like that offered by PortX can help solve this problem by connecting older systems with new digital tools, making it easier for banks to improve services and work more efficiently.

“To stay competitive, banks must embrace faster, more flexible ways to deliver products and services,” ABA President and CEO Rob Nichols said in the other news release. “Fintech partnerships with companies like PortX are essential to driving innovation in banking, and our investment will get this technology in the hands of banks even sooner.”

ABA senior vice president of innovation Brooke Ybarra added, “PortX is well-positioned to establish itself as a leader in banking integration, offering a robust, scalable solution with strong capabilities. We’ve heard nothing but praise from bankers across the country for PortX’s ability to deliver and execute effectively.”

And when commenting about the relationship with ABA, Wexler said, “With the right integration framework and AI-powered data tools, banks can move faster and compete on equal footing.

“Our alignment with ABA reinforces that the industry is continuing to evolve. Financial institutions of all sizes are embracing open, connected data as the foundation for innovation and long-term success in the industry,” Wexler went on to say.