Connects Federal Credit Union boosts GAP value via Way.com partnership

Screenshot courtesy of Connects Federal Credit Union.
A Virginia credit union has found a way to make its GAP coverage even more valuable to vehicle buyers.
Way.com on Wednesday announced a strategic partnership with Connects Federal Credit Union that integrates Way+ car services membership with the credit union’s auto-finance products.
Through this collaboration, for every Connects FCU installment contract booked with a guaranteed asset protection (GAP) policy, a Way+ membership comes with it, providing members with enhanced savings and protection benefits, including:
—Parking and car wash savings
—Electric vehicle charging and gas fuel rewards
—Repair and maintenance cashback
Additionally, members gain access to protection services, such as:
—Glass breakage coverage
—Tire coverage
—Roadside assistance
—Other vehicle protection add-ons
“Way+ is designed to make vehicle ownership smarter, more rewarding, and more convenient for members,” said Adam Hardt, vice president of Way+ member services at Way.com. “By partnering with Connects Federal Credit Union, we are creating a seamless experience where every auto loan is enhanced with Way+, traveling with the GAP policy, and driving measurable increases in accessory and add-on revenue.”
Connects Federal Credit Union CEO James McBride added, “This partnership represents a major step forward in enhancing value for our members.
“By having Way+ travel with every auto loan’s GAP policy, our members gain immediate access to both exclusive car savings and comprehensive protection services, while the credit union benefits from incremental revenue. It’s a win-win for everyone,” McBride went on to say.