LOS ANGELES -

Crediverso is looking to use its recently launched online presence to give Hispanic consumers information and options to make wise credit decisions.

To bridge a cultural gap where U.S. banking institutions might have fallen short, Crediverso highlighted that its mobile responsive site is addressing the needs of Spanish-speaking communities with content specifically designed for the Latino community.

“Although U.S. Latinos spend billions of dollars on financial products every year, financial institutions and service providers are not effectively marketing to this segment of the population, and they remain dramatically underbanked as compared to the general market,” Crediverso founder and chief executive officer Carlos Hernandez said in a news release.

“There are 61 million Latinos in the U.S. and most banking establishments fail to provide fully bilingual sites and lack understanding about the distinction between different Spanish-speaking ethnic groups. Furthermore, many of the largest companies in the country spend less than 1% of their marketing budget on reaching Latinos. These practices lead to poor access and information. Our goal is to change that,” Hernandez continued.

Crediverso is aiming to provide consumer access to free, relevant, unbiased content, including comparison tools, credit resources and vital information for making smarter and more informed personal finance decisions.

Crediverso said it can save time and effort for users since it has developed a proprietary system that provides more personalized recommendations based on user interests and spending habits.

Crediverso also mentioned it has employed a team of finance experts who have written reviews, guides and helpful educational information on how to successfully manage credit cards and other financial topics.

For more information about Crediverso, visit www.Crediverso.com.