Last week, Dealer Alchemist released Soft Credit Pull, a website-integrated prequalification tool that can give car shoppers instant, credit-informed payment estimates without a hard credit pull.

Powered by Equifax VantageScore, the automotive digital marketing solutions provider said this tool can enable dealerships to drive up to 20% more qualified leads while building consumer trust and accelerating finance-ready opportunities.

Designed for simplicity, Dealer Alchemist explained Soft Credit Pull is activated with a single switch and can integrate directly with existing websites and CRMs, requiring no staff training or process changes.

Dealer Alchemist CEO Shean Kirin highlighted dealers can immediately convert website traffic into pre-qualified, sales-ready leads that move faster through the funnel.

“Every dealer wants more qualified leads without adding more work,” Kirin said in a news release. “With Dealer Alchemist Soft Credit Pull, we deliver exactly that. It turns the website into a finance-ready lead engine and provides a measurable lift in quality opportunities.”

Built for compliance and accuracy, Dealer Alchemist indicated that Soft Credit Pull meets Automotive Standards Council (ASC) guidelines, includes GA4 tracking, and is fully CRM-integrated, ensuring each lead is secure, attributable, and actionable across existing reporting workflows.

“In automotive retail, compliance and data accuracy aren’t optional; they’re essential,” Dealer Alchemist CTO Andrew Nave said in a news release. “Soft Credit Pull is built to ASC standards, trackable in GA4, and seamlessly integrated with dealer CRMs. This gives dealers the confidence that every lead is secure, accurate, and ready for action.”

Dealer Alchemist said the solution is available in multiple pricing tiers, scaling to dealership size and lead volume for dealer groups, franchised dealerships, and independent rooftops alike.

For more information or to request a demo, visit this website.