IRVINE, Calif. -

Fueled in part by the financial resources the fintech firm landed back in February, Digital Motors is now offering waived fees for its product that can turn any dealership website into an online store, empowering salespeople to sell remotely, while allowing customers to pre-desk their vehicle purchase from the safety of their own home.

And Digital Motors says it can complete this service for dealerships in just one day.

Founded by veterans of digital retailing and automotive financial technology, the company based in Irvine, Calif., has spent the past 18 months perfecting a unique platform that can keep dealers “in the driver seat.” Through its intelligent fintech engine, Digital Motors said it is able to configure each online store to the individual needs, economics and business rules of its dealership clients.

“Once a dealership selects our service, we create an online store that is accessible from their own website,” explained CEO of Digital Motors chief executive officer Andy Hinrichs in a news release. “We can get a ‘buy from home’ experience up and running in 24 hours.”

For a limited time, Digital Motors is waiving its customary setup and monthly Software-as-a-Service subscription fees to aid dealerships in navigating these challenging times.

The company explained that vehicle inventory is shown with transactable monthly lease or finance payments, taking into account available rebates, discounts and incentives.

Customers can directly apply their trade-in vehicle valuation and F&I product selection to their monthly payments backed by firm offers of credit from the dealership’s network of finance companies.

“The company is committed to helping dealers weather the current economic crisis,” Digital Motors chief operating officer Nick Stellman said.

“We vastly accelerated our product roadmap and will continue to make additional features and enhancements available over the coming weeks and months. Now is the perfect time for the auto industry to move into remote online sales,” Stellman went on to say.

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