DriveCentric & Dealer Pay partner to enable payments within the CRM
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Last week, DriveCentric announced an enhanced integration with National Credit Center (NCC), and Dealer Pay formed a partnership with CrossCheck.
On Monday, DriveCentric and Dealer Pay finalized their own relationship, so the CRM provider has a compliant payment collection tool within its platform.
The companies explained that the partnership is designed to bring payment capability into the natural flow of customer engagement inside the CRM, allowing dealerships to complete the workflow from conversation to revenue without introducing disconnected systems or manual handoffs.
DriveCentric emphasized it is not entering the payments business. The company said Dealer Pay provides the compliant payments platform powering the capability.
“As the premier customer-centric engagement platform, we believe CRMs should orchestrate the entire customer journey across every touchpoint and every department within the dealership,” DriveCentric CEO Matt Leone said in a news release.
“By embedding payments directly into DriveCentric on both mobile and desktop, we’re extending the CRM engagement lifecycle through the point of revenue collection— staying true to our core mission of driving better engagement,” Leone continued.
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The companies added implementation from this partnership is expected to be available to dealer clients during the first quarter.
“This partnership exists because engagement alone isn’t enough anymore,” Dealer Pay Founder and CEO Julie Douglas said. “Dealers expect systems to deliver outcomes. By partnering with DriveCentric, we bring payments expertise, compliance, and dealership controls into the CRM experience — completing the lifecycle so engagement doesn’t stop short of revenue.”
Douglas described the challenges dealers face in the payment space during an appearance on the Live Stage presented by SYCN Auto Logistics during Used Car Week 2025. Douglas’ conference conversation with Cherokee Media Group’s Nick Zulovich is available through this episode of the Auto Remarketing Podcast.
Listen to the episode in the window below.
