DriveItAway founder and chief executive officer John Possumato wants to give consumers as many options as possible when using the company’s electric vehicle subscription to ownership program.

On Wednesday, DriveItAway Holdings launched an initiative with Polestar 2 for anyone who would like to drive and try a new luxury EV vehicle before making a commitment to purchase.

“We found that many people are hesitant to make a commitment to buy a brand-new EV,” Possumato said in a news release “We designed the program so that anyone can immediately drive a Polestar 2 with no commitment to purchase, in a fast, easy, and inexpensive way with the vehicle subscription managed entirely through our mobile app.

“Turn-key and complete, our program includes insurance, maintenance and delivery right to your door, and, only with our unique program, a portion of subscription fees goes towards the purchase price, should you choose to buy the vehicle,” he continued.

The DriveItAway program can provide new EV manufacturers and legacy OEMs a new distribution channel for their vehicles, as it provides an “infinite test drive” to a full range of consumers, from entry level to luxury buyers, to satisfy a market that is “EV curious,” but does not want to make an immediate commitment to purchase.

DriveItAway’s EV subscription program is now starting in the greater Philadelphia area with the Polestar 2, but will soon offer a full range of EVs, including Chevrolet Bolt/Bolt EUVs, Nissan Leafs and even Ford Escape Plug In Hybrids, throughout the United States.

DriveItAway highlighted that its unique ‘EVs for Everyone’ program is the perfect “vehicle” to reduce the barriers to EV adoption for all drivers, perfect for people who are interested in an EV, but are put off by the higher initial cost as compared to a gas vehicle or are concerned about suitability and range anxiety.

“The future is zero emission vehicles,” Possumato said. “And the future of consumer EV adoption is propelled by a flexible subscription with optional ownership, with the money paid in applied towards the purchase.”

The company pointed out the driver has the right, but not the obligation, to buy the vehicle he or she is driving, with money paid in, given back as a bonus coupon toward the purchase.

Elena Ciccotelli, automotive partnerships manager at Lyft and a previous Women in Retail honoree, recently chose a new DriveItAway Polestar 2 on the program. She also found an additional benefit to the process.

“Used car values are sky high right now, so I was eager to sell my used car for top dollar,” Ciccotelli said in the news release. “But I didn’t want to buy a new vehicle right now during the car shortage, with limited selection and high prices. Also I very much support Lyft’s pledge to be 100% EV by 2030, so I made the commitment that my next vehicle would be EV zero emissions.”

“The DriveItAway app checked off all of the boxes. It gives me a new Polestar 2 EV immediately, with no commitment, to drive as long as I like, with the option to buy with the money I paid in. It truly seems like the best of everything, and gave me the ability to sell my used car at top dollar today. It’s a great way to get green by going green,” she went on to say.

Matthew DeSantis, a recent college graduate, had a different but similar way of being both environmental and financially responsible.

“My education was expensive, and I have a lot of student debt, so while I need a car right now to get to work, the last thing I need is more debt to buy a car, especially today with the current record high prices,” DeSantis said in the news release.

“At the same time, I wanted to go green as zero emissions is important to me,” DeSantis continued. “DriveItAway was the best alternative with no long-term financial commitment — perfect for me.”

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