Fasten on Tuesday launched its Dealer Calculator, a tool that can help partner dealers demonstrate to prospective buyers the long-term value and cost savings of working with their dealership.

The provider of driver rewards and customer loyalty solutions for dealerships explained that the Dealer Calculator breaks down the total cost of ownership, including factors such as maintenance, depreciation, and F&I products. The tool also layers in the benefits of the Fasten Rewards program, including earning three times the points at partner dealerships, and two times the points on all auto-related spending, auto loans and lease payments.

Points are awarded for up to $1,000 in auto loan or lease spend per month with a linked account. A consumer has to spend a minimum of $500 per month on the Fasten Rewards Visa Card to be eligible to earn points in this spending category.

“At Fasten, we’re dedicated to bringing value to our dealership partners as well as to our cardholders, and this is a true win-win for both the driver and the dealers they trust,” Fasten founder and CEO Jacob Zachs said in a news release. “Drivers now get a clear, upfront understanding of how they’ll save money over the long run by continuing to give a dealership their business.”

As dealers search for new ways to strengthen loyalty and increase return visits, the Fasten Rewards Visa Card and Dealer Calculator can provide a solution, not just for vehicle purchases, but for ongoing maintenance as well.

By offering transparency, the Dealer Calculator can help customers understand both the cost of ownership and the savings available, while enabling dealers to build trust and foster long-term relationships.

“Competition among dealerships is so intense right now that it’s critical to ensure you understand loyalty and retention, drive car sales and make you more money,” said Sean Hopper, head of business development at Fasten. “Highlighting the benefits of car rewards gives dealers the edge they need to earn more gross and drive lasting customer loyalty.”

Launched in April, the Fasten Rewards Visa Card can give drivers a way to earn rewards on everyday auto-related purchases — from maintenance and fuel to auto loans and leases. Dealerships can offer the card to new and existing customers, helping reinforce loyalty.

Drivers earn and redeem rewards directly from participating dealerships, applying them toward maintenance, equipment, trade-ins, statement credits, and more.

The Dealer Calculator is now available to all Fasten partner dealers.

More information is available at https://www.fasten.cc.