ATLANTA –

Equifax has a new leader for its automotive endeavors.

On Monday, Equifax named Byron McDuffee as automotive general manager to be responsible for leading the company’s automotive business, focusing on expanding enterprise solutions sales opportunities within the automotive market, as well as the continued development of strategic opportunities for products that are designed to offer value to existing customers while developing new relationships.

McDuffee joins Equifax from CDK Global, where he served as vice president responsible for the company’s global strategy and corporate ventures group. Equifax highlighted that McDuffee helped CDK Global achieve aggressive sales targets and developed incremental market opportunities through development of new solutions, partnerships and acquisitions.

McDuffee also played an instrumental role in the spinoff of CDK from ADP Dealer Services, resulting in a highly successful initial public offering.

“I’m excited to join Equifax,” McDuffee said. “Analytics, data innovation and new forms of technology are all coming together to present sophisticated solutions to help meet new business challenges throughout the automotive and auto finance industries.

“I look forward to helping Equifax continue to drive a commitment to helping customers and partners leverage information and innovation in an effort to form a customer journey that results in higher overall satisfaction and continued profit potential,” McDuffee continued.

Craig Crabtree, senior vice president and general manager of Equifax, also shared his reaction to McDuffee joining the company.

“Over the past several years, Equifax has made significant advancements in helping automotive dealers and finance partners leverage sophisticated data, analytics and innovative information solutions to maximize profit potential,” Crabtree said.

“With Byron joining and leading our automotive teams, he will be focused on continuing our efforts to lead the industry with innovation and deliver on our commitment to providing leading solutions that help our partners become even more competitive and realize greater success,” Crabtree went on to say.