Experian’s Melinda Zabritski recently shared data and insight about the current auto refinancing market and how much it has expanded in the past year.

And one of the participants in that segment — Caribou — reinforced its executive team on Monday to position itself for more growth.

The auto refinance platform announced Akshatt Thanawala has joined the company as chief product officer. Thanawala was most recently leading the digital transformation of Meta’s payment platform, and has held leadership roles at Grubhub, Orbitz, and Expedia.

Thanawala, who is based in Seattle, will report directly to Caribou CEO Simon Goodall, who made the announcement from Caribou’s new Chandler, Ariz., office, where Thanawala met with team members.

Caribou highlighted Thanawala is a highly experienced product leader who has spent more than 25 years building and scaling product organizations at globally recognized consumer and technology brands.

Thanawala spent four years at Meta leading digital transformation of the company’s payments platform as well as driving email and messenger engagement products.

Previously, Thanawala built product and design organizations from the ground up at startups Moda Operandi and Tempest, where he also served as acting chief technology officer.

At Grubhub, Thanawala scaled logistics and restaurant operations and gained frontline customer insights by operating as a Grubhub driver himself.

Earlier in his career, Thanawala played a pivotal role at Orbitz, contributing to the company’s $1.6 billion acquisition by Expedia.

Thanawala began his career at Cadence Design Systems, where he spent seven years learning the lasting value of cross-functional collaboration and team-driven innovation.

“Akshat brings not only an impressive record of results but also a humility and focus on building great teams that align perfectly with our culture and values,” Goodall said in a news release. “At Caribou, our values are clear: Give a damn, make the assist, and move with velocity. Akshat exemplifies each of these, which is exactly what we need as we continue to scale and deliver on our promise of helping consumers take control of their car payments and achieve financial freedom.”

With Thanawala arrival, Caribou said its vice president of engineering Jeff Ayars will be taking on an expanded role leading its entire technical organization, including engineering, security, platform and data engineering, quality, release, incident management, and IT.

“I was drawn to Caribou for three reasons: the product, the size of the opportunity, and the team,” Thanawala said. “The company’s purpose is clear, and the product brings it to life. It’s simple, easy to understand, and makes a real impact by helping customers achieve financial freedom. The opportunity is massive, but what ultimately convinced me was the team and how they live out Caribou’s values every day.”