CALABASAS, Calif. -, which counts three automakers and one of its captives among clients, recently added former J.D. Power and Affinitive leaders to meet rapid user growth., best known for creating Kia's AI-powered digital assistant Kian, recently added three new automakers to its existing client roster of six, including, Kia Motors America, Kia Motors Mexico, Kia Motors India, Kia Motor Finance, American Honda Motor Co. and Hyundai Motor America.

To meet this increased product and client demand, the company brought on Geoffrey Prince as the new vice president of product and Robert Dalton as senior director of project management.  Both Prince and Dalton worked previously at J.D. Power, serving various roles in the product and technology development sides of the business.

Prince also previously served as the head of product at Affinitiv, one of the leading martech providers of sales and fixed operations solutions for automotive retail.  At Affinitiv, he assisted the executive team and private equity partners in delivering a technology-centric vision of the company and a roadmap for the needed digital transformation of the product offering.

At CarLabs, Prince is leading the company's product set as it expands its SaaS services throughout the auto industry both within the U.S. market and internationally.

Dalton has spent two decades as a product, project, and program management professional. In past roles at Disney and J.D. Power, he was instrumental in transforming high-potential projects into financial and operational successes through the implementation of appropriate methodologies, procedures and guidance techniques.

Dalton will continue that effort at as the 4-year-old software company transitions from true start-up to a more structured organization representing some of the world's largest corporations.

“We have reached an exciting time in our company's growth where we need proven experts to manage the rapidly developing opportunities presented to CarLabs,” chief executive officer and co-founder Martin Schmitt said., headquartered in Calabasas, Calif., is one of the auto industry's first AI-powered, conversational engagement platform to successfully automate and personalize sales and customer service via chat on social channels, websites, voice and other messaging channels. Its conversational platform can allows consumers to interact directly with an automotive brand’s data and digital assets as if they were talking to a human via a 1:1 chat/voice interface. insisted its clients see increased sales conversion, better website engagement, reduced call center costs, improved customer experiences and unprecedented consumer analytics.

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