Fueled in part by resources from operations like Fraser McCombs Capital, an investment firm in the auto technology and mobility space, GuardKnox is in growth mode.
Asserting itself as the automotive industry’s first global cybertech tier supplier of secure, service-oriented, and high-performance computing solutions, GuardKnox announced the opening of a new subsidiary — GuardKnox USA — in Detroit. The company said Joe Romeo, who held senior roles at both Ford and Bosch, has been appointed managing director to lead GuardKnox USA.
Company leadership explained on Tuesday that the new subsidiary will enable GuardKnox to better serve its existing U.S. customers, build strategic partnerships and initiate new business development activities in the U.S. market. GuardKnox is currently onboarding new business development, project managers and engineering employees to staff the U.S. subsidiary.
“We are thrilled to have a veteran automotive professional like Joe join the team and help us establish a larger footprint not only in America’s largest automotive hub, but the world’s center of vehicle innovation,” GuardKnox co-founder and chief executive officer Moshe Shlisel said in a news release.
“This expansion opens the door for us to further build out our presence in the US and enables our company to continue to grow and develop relationships within the automotive sector,” Shlisel continued.
Romeo arrives at GuardKnox with more than 20 years of experience as an engineering and business leader at Ford and Bosch.
“I look forward to working with the GuardKnox team and leading the expansion into this pivotal automotive market,” Romeo said. “Today’s drivers are demanding a new in-vehicle experience that is easily customizable, but also secure, and GuardKnox has the technology and solutions to make this vision a reality.
“I am excited to introduce these cutting-edge products to both current and future business partners in the U.S.,” he went on to say.
GuardKnox recapped that its secure, services-oriented, high-performance computing solutions serve as the foundation for added connectivity, infotainment services, applications, amenities, and vehicle customization, while simultaneously protecting vehicles against unauthorized access or manipulation. The company’s patented hardware and software products can empower OEMs, Tier-1 suppliers and the aftermarket to deliver the next generation of secure, services-oriented, connected vehicles.
GuardKnox’s new office is strategically located in Livonia, Mich., in the heart of the metropolitan Detroit automotive corridor. The company has an additional subsidiary located in Stuttgart, Germany, and will continue expanding into new global markets.