Earlier this year, Digital Asset Investment Management (DAIM) and Marino Performance Motors (MPM) highlighted how they’ve been seeing a notable increase in customers wanting to transact in digital assets.

Last week, the Jeff Wyler Automotive Family completed its first vehicle sale transaction using cryptocurrency. The transaction took place at its Mercedes-Benz of Fort Mitchell dealership, as the dealer group sold a certified pre-owned 2021 Mercedes-Benz S580 to a buyer in Saudi Arabia.

According to a news release, the client from Saudi Arabia used Ethereum cryptocurrency to purchase the CPO model.

“The process was significantly faster than any wire transfer (especially an International one). He was very pleased with the simplicity, convenience, and speed for the buying transaction,” Jeff Wyler Automotive Family said in a news release.

The group accepts up to 12 different cryptocurrencies, including Bitcoin, at its 23 dealerships located in Ohio, Kentucky and Indiana. Customers can pay for part of their transaction or for the entire transaction using their choice of cryptocurrency or mix of cryptocurrencies.

“We take pride in leading the industry wherever it makes us more consumer facing,” said David Wyler, president of the Jeff Wyler Automotive Family. “And accepting cryptocurrency provides payment flexibility and faster sales transactions for our customers.”