In July, OttoMoto announced the appointment of Heidi McMillen as a strategic advisor on its board of directors.

Then on Labor Day, McMillen became the chief revenue officer for the embedded lending platform designed to boost how lenders and dealers collaborate.

McMillen now will transition from her prior role on the OttoMoto board to lead revenue strategy and national go-to-market execution.

McMillen brings more than a decade of experience spanning credit underwriting, dealer relationship management, and artificial intelligence-driven lending innovation. She began her career in 2013 with GM Financial’s AmeriCredit division and later held key roles at Fifth Third Bank, Capital One, and iLending, helping to build a rare dual perspective from both lender and dealer viewpoints.

Most recently, McMillen also served at DotData, applying statistical AI to help financial institutions modernize decisioning models.

“Heidi’s track record speaks for itself. She understands both sides of the lending equation and how to drive growth in a rapidly evolving landscape,” OttoMoto COO Carol Docalavich said in a news release. “As we continue to scale, her leadership will be critical to accelerating dealer adoption and lender engagement.”

McMillen added, “I am honored to step into the chief revenue officer role after serving as an advisor to the OttoMoto board.

“OttoMoto’s vision to reshape auto lending is both bold and necessary. Ensuring all dealers, in particular independents, can access the right lenders in a compliant, transparent way is critical to building a fairer financing ecosystem,” she continued. “I’m proud to be part of a mission-driven company that empowers women and is building a team with top-tier global talent. Together, we’re ready to lead the change this industry has been waiting for.”