Along with all of the auto festivities this week in Dallas, it’s also Data Privacy Week, which is orchestrated by the National Cybersecurity Alliance (NCA).

After expanding Data Privacy Day into a week-long initiative for the first time last year, NCA highlighted Data Privacy Week will continue to raise awareness about the importance of digital privacy for consumers and businesses.

The campaign’s themes focus on reinforcing consumer knowledge about personal data protection while addressing business’ responsibility for ethical user privacy and data collection practices.

“Data Privacy Week is critical for arming consumers with the tools they need to take ownership of their digital identities and to remind them to think critically about who they share their data with and how to protect it,” NCA executive director Lisa Plaggemeier said in a news release.

“It’s also a platform to emphasize why businesses must maintain a gold standard of respect and transparency around how they collect, store and use consumer data, alongside the benefits of doing so,” Plaggemeier continued.

This year's Data Privacy Week is sponsored by Microsoft (platinum sponsor) and Optiv (silver sponsor) and focuses on content centered around the following themes:

• Data: The Story of You – All your online activity generates a trail of data. Websites, apps, and services collect data on your behaviors, interests, and purchases. Sometimes, this includes personal data, like your Social Security and driver’s license numbers. It can even include data about your physical self, like health data – think about how a smartwatch counts and records how many steps you take. While it’s true that you cannot control how each byte of data about you and your family is shared and processed, you are not helpless. In many cases, you can control how you share your data with a few simple steps. Remember, your data is precious, and you deserve to be selective about who you share it with!

• For Organizations: Respect Privacy: Respecting the privacy of your customers, staff, and all other stakeholders is critical for inspiring trust and enhancing reputation. According to the Pew Research Center, 79% of U.S. adults report being concerned about the way their data is being used by companies. By being open about how you use data and respecting privacy, you can stand out from your competition.

In addition to a collection of educational materials available for public consumption, NCA is hosting a series of events featuring privacy experts, policymakers and engineers to promote the campaign’s core themes. These include:

• Data: The Story of You – On Tuesday at noon (ET), experts will discuss best practices around protecting data trails associated with individual users and their families.  

• Data Privacy Week #PrivacyChat – On Wednesday at 2 p.m. (ET), users can tune into NCA’s (@StaySafeOnline) Twitter chat to share top tips, advice and resources for consumers and businesses, as well as connect with other data privacy and security advocates and educators. More information about this event can be found here

• Designing a Privacy-First World – On Thursday at 2 p.m. (ET), experts will convene to discuss why data privacy is becoming a more central issue with each passing year, as well as why the concept must be a key design component for any product, business or society with data privacy in mind. More information about this event can be found here.

“Microsoft is delighted to be the lead sponsor of Data Privacy Week 2023, a pivotal year for privacy around the globe,” said Julie Brill, chief privacy officer and corporate vice president at Microsoft.

“To realize the profound benefits of technology we believe organizations and governments need to use data responsibly and recognize privacy as a fundamental human right. With rapidly advancing technology, protecting privacy has never been more important for the long-term success of any organization, including Microsoft,” Brill went on to say.

Data Privacy Week builds on the success of Data Privacy Day which began in the United States and Canada in January 2008 as an extension of Data Protection Day in Europe. Data Protection Day commemorates the Jan, 28, 1981 signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection.

To become a Data Privacy Week Champion, visit

For more information about NCA’s Data Privacy Week, visit