Our conversations with the 2026 Automotive Intelligence Award winners wrap up with Satyan Merchant, who is senior vice president, automotive and mortgage business leader at TransUnion.

Merchant recollected how his interest in data started when studying statistics on the backed of baseball cards as a youngster and how it translated into a career of explaining complex trends back by concrete information.

Merchant and his fellow Automotive Intelligence Award honorees will be recognized in the April edition of Auto Remarketing and at this month’s Used Car Industry Summit in Miami, where they will participate in a panel discussion and awards luncheon. See the full agenda here: Agenda | Used Car Industry Summit 2026.