Consumers who want an electric vehicle from Rivian will have a digital path to finance it.

This week, Rivian announced that it selected Chase as its private-label partner to provide customers with what the manufacturer is calling a “truly digital-first vehicle financing journey.”

The private label Rivian Financial Services is set to launch early this year — ahead of June deliveries of Rivian’s R1T pickup — through what the company said will be “a highly transparent, interactive and simple purchase process.”

Beginning with the credit application on rivian.com, customers can self-select a retail financing structure that best fits their needs. Rivian indicated they will be offered a competitive, personalized decision within minutes that includes the ability to finance a variety of accessories to complement their electric adventure vehicle.

Then customers will have the opportunity to review the financing details and electronically sign required documents.

After vehicle delivery, customers can take advantage of digital servicing to view their account, make payments and obtain personalized customer support.

“At Rivian, we’re focused on delivering truly exceptional customer experiences with every interaction,” Rivian chief growth officer Jiten Behl said in a news release. “Chase is aligned with our goal of fully reimagining the vehicle purchasing process for the digital era and making the investments to deliver a best-in-class financing solution for Rivian customers.”

Jagdeep Dayal, head of partnerships for Chase Auto, added: “As customers increasingly look to do more online, we’ve activated our deep digital expertise across Chase to enhance the car buying experience. The ability to seamlessly integrate financing into the purchase process helps our customers more simply secure a vehicle they will enjoy and can afford.”