SavvyMoney announced a significant expansion of its partnership with Origence on Wednesday.

The provider of credit score solutions and the technology solutions provider for credit unions said their collaboration now integrates SavvyMoney’s Pre-Approval Solution into Origence’s arc OS loan and account origination system, augmenting the digital process for credit unions.

“Our expanded collaboration with Origence marks a notable step forward in digital lending,” SavvyMoney CEO and founder JB Orecchia said. “By integrating our Pre-Approval Solution, we’re empowering credit unions to offer a superior, personalized borrowing experience that competes with big banks and fintechs.

“This partnership reflects our commitment to innovation and customer-focused solutions in the financial sector,” Orecchia continued.

The new integration offers a range of benefits, including:

—A streamlined application process with simple, engaging forms

—Personalized digital ads and individualized landing pages

—Automated email marketing and retargeting campaigns

—Comprehensive campaign management tools and analytics

—API integration with Origence arc OS

SavvyMoney and Origence said the expanded partnership brings several key advancements to the underwriting process.

The companies said consumers will experience an improved digital journey with personalized offers and simplified application processes.

Additionally, credit unions can gain enhanced marketing capabilities, including targeted campaigns and detailed analytics, allowing them to better serve their customers and grow their portfolios.

Origence CEO and president Tony Boutelle said, “The integration of SavvyMoney’s Pre-Approval Solution into our platform allows credit unions to maximize ROI, simplify the application process, and ultimately, better serve members. We’re excited to offer these capabilities to our credit union partners and continue to provide them with leading lending technology.”

Credit unions can learn more about this integration by contacting Origence at www.origence.com. For more information about SavvyMoney’s Pre-Approval Solution, visit www.savvymoney.com.