One of this year’s Emerging Companies honored by Cherokee Media Group’s Automotive Intelligence Awards announced a new round of funding Tuesday to support its rapid growth as well as a new CEO to lead the way.

The automotive artificial intelligence company, which provides predictive lending insights for dealerships, acknowledged in a news release that its previous funding round was secured while the company was still in stealth mode and pre-revenue.

It now appears to be in growth mode. SelectFI’s platform enables F&I managers and sales teams to quickly quote the most accurate payment to consumers at the lowest cost to the dealership.

It’s a platform that has the attention of the investment community, as the latest round was led by StartFast Ventures, a vertical AI-focused venture firm whose automotive portfolio includes Impel. As part of the round, Michael Quigley, co-founder and chief strategy officer of Impel will join SelectFI’s board.

“SelectFI’s smart desking solution addresses an urgent need in today’s automotive ecosystem: more accurate, efficient, and profitable quoting,” Quigley said. “Despite being the highest contribution-margin area of the dealership, desking has seen little technology-driven innovation over the last decade. SelectFI is finally changing this.”

Additional investors in the round include University of Buffalo’s Business and Entrepreneur Partnership, Automotive Ventures, Ron Frey, Jack Greco, Michael Wethington, LaunchNY, and several other accredited investors.

Charged with making the most of those resources for SelectFI is new CEO Andrew Sweet.

Sweet most recently led SaaS solutions at ACV Auctions and has built his career helping dealerships adopt next-generation retail technologies.

“SelectFI’s focus will be on helping every dealership make smarter, faster decisions, powered by AI that extends the impact of each dealer far beyond their showroom,” Sweet said.

SelectFI founder Tommy Vullo added: “From day one, SelectFI has been about bringing clarity and confidence to one of the most complex parts of the dealership — the finance desk.

“Andrew’s leadership and experience scaling dealer technology will help us turn that vision into reality even faster. Together, we’re building tools that make profitability predictable and payments precise,” Vullo went on to say.

Automotive Ventures founder Steve Greenfield noted that SelectFI’s momentum reflects the accelerating wave of dealer-focused AI innovation.

“Dealers are looking for practical, measurable applications of AI — tools that directly improve margins, inventory, and overall decisions,” Greenfield said. “SelectFI’s approach is deeply operational. It’s not AI for hype; it’s AI for ROI.”