Just like the automaker touts its vehicles as being more than capable of allowing drivers to carve their own path to adventures, Subaru is starting new financing journeys in both the United States and Canada.

Subaru Corp., Subaru of America and Subaru Canada made similar announcements on Wednesday, saying they will enter the captive finance business to provide financing directly to American and Canadian customers and retailers, further bolstering Subaru’s key U.S. and Canadian operations.

Subaru also announced an extension of its partnership with long-term financial partner Chase to supply financial services for its Subaru Motors Finance (SMF) division through the transition in the U.S., providing continuity for existing customers and retailers through SMF.

The company said Subaru customers in the U.S. with existing loans and leases will not be affected by the changeover.

Meanwhile, Subaru Canada also announced it will continue its partnership with long-term financial partner Toyota Credit Canada (TCCI) to supply financial services through the transition, providing continuity for existing customers and dealers through Subaru Financial Services by TCCI.

Similarly, Subaru said Canadian customers with existing loans and leases will not be affected by the changeover.

Subaru said plans to begin supplying a full range of financing options for business in both countries, including retail loans, leases, and floor plan financing, with a target date of 2030.

Yoichi Hori is chairman and chief executive officer of Subaru of America as well as president and chief executive officer of Subaru Canada.

“Entering the captive finance business will help us support our sales division and our retailers, and strengthen our relationship directly with our customers, which will provide long-term value for our shareholders and partners. This is a strategic opportunity to create future growth and continue our focus on customer loyalty,” Hori said in the news release detailing the moves in the U.S.

“Entering the captive finance business will help us support our sales division and our dealers more closely, and by strengthening our relationship directly with our Canadian customers, we will provide long-term value for our shareholders and partners,” Hori reiterated in the news release highlighting plans for Canada. “This is a strategic opportunity to create a new platform for future growth and continue our focus on customer loyalty.”

Subaru of America president and chief operating officer Jeff Walters added: “This is a forward-looking move that provides Subaru with a stronger foothold in the U.S. market and allows us to grow our relationships with our customers and retailers. Having Chase as a continued and strong partner signals to our customers, retailers, and stakeholders that we are committed to building this new platform for lasting success.”

And Subaru Canada executive vice president and chief strategy officer Aaron Wisel said: “Subaru Canada is taking all the right steps to grow sales and increase market share. Establishing this new captive finance business will help us accelerate our sales goals for Canada, while also developing even stronger relationships with our dealers and customers. This will enable us to work more directly with our customers, providing new opportunities to enhance the customer and dealer experience. We are committed to building this new platform for lasting success, positioning Subaru Canada at the forefront of industry growth.”