TransUnion is looking to make its tools sharper and easier for clients to use through its new platform for managing, governing, analyzing and delivering data and insights.

The company said the OneTru platform connects separate data and analytic assets built for credit risk, marketing and fraud prevention and concentrates them in a single, layered and unified environment that sits at the core of the business.

TransUnion explained this unified approach can deliver a more accurate, complete and compliant picture of consumers, no matter the use case.

The company pointed out OneTru seamlessly integrates previously siloed platforms and analytics functionality.

In this age of increasing data volume, variety and velocity, and escalating regulatory and privacy concerns, TransUnion said OneTru can deliver more persistent identity resolution with sharper, more contextualized insights, while helping to ensure compliant data usage.

“Fragmented data sources and disconnected business applications can compromise access to analytic capabilities and increase time to insights. TransUnion has brought together the complementary assets we have built and acquired in recent years to streamline data access and maximize the speed and quality of analytics and the decisions they drive,” TransUnion president and CEO Chris Cartwright said in a news release.

“OneTru is increasing the pace and breadth of our innovation and enabling the next generation of insight-driven solutions for fraud, risk and marketing, while helping our customers more quickly adapt to changing regulations,” Cartwright continued.

OneTru consists of four key layers, each playing a critical role in driving innovation and scale in TransUnion’s solutions.

The data management layer enables rapid, streamlined, and permissible access to TransUnion’s stores of public, proprietary, online, offline, credit and noncredit data, in accordance with laws and regulations in every jurisdiction where we operate.

An identity layer matches online and offline, personal and digital identity fragments to a person or entity with speed and precision, to resolve identities for each use case.

Next, an analytics layer enables the combination of human intelligence, AI and machine learning to generate actionable insights from shared analytic tools across credit, marketing and fraud mitigation.

Finally, the delivery layer leverages a unified data governance framework and permission-based access controls, to help ensure legal and regulatory compliance, auditability and the opportunity to easily revisit models, as necessary.

Built on top of TransUnion’s foundational hybrid-cloud infrastructure, and leveraging technology architecture, frameworks and IP from Neustar (a company acquired in December 2021), TransUnion said the platform will enable the company and its clients to capitalize on AI and ML technologies to solve for complex data issues.

“OneTru’s AI and ML driven knowledge graph capabilities will help our clients break down data silos and learn from the wealth of information available in our emerging digital world,” TransUnion chief technology, data and analytics officer Venkat Achanta said. “This will allow our clients to move beyond traditional identity graphs that are limited to explicit data and deterministic linking.

“Our customers will have access to knowledge graphs that retrieve information from a much broader field and will be empowered to make logical inferences from linked, unstructured and structured data, thus providing additional meaning and context,” Achanta continued.

For instance, OneTru’s AI capabilities will enable graphs that improve identity resolution for fraud use cases by linking structured data like traditional offline identities and unstructured data, like behavioral information, device properties and more.

As a result, TransUnion said its customers can identify fraudsters at a higher rate while minimizing false positives and friction.

The platform also allows for easy data collaboration between TransUnion solutions and customer data, while maintaining strict user-based permissions and access controls.

For example, in marketing applications, TransUnion said customers can combine graphs to integrate and harmonize disparate information from many sources.

Furthermore, TransUnion said OneTru can make it easier to interact with analytical systems using natural language-based queries and commands.

“OneTru will make the job of gathering insights easier and more intuitive,” Achanta said. “Analysts will be able to ask questions they could not in the past, like ‘which assets should I look at to build a certain type of model?’ Or, ‘I have a specific budget in mind, what can I do with it?’

“With OneTru powering the solutions we deliver to our customers, technology will no longer be an obstacle to making massive quantities of data meaningful, but instead the enabler it is meant to be,” Achanta said.

By concentrating its capabilities and building better toolkits to leverage them, TransUnion said it now can develop and deploy innovative new products quicker, improving speed to market and competitive advantage, all while reducing technology sprawl and total cost of ownership.

“The beauty of TransUnion’s business is that many of the same capabilities can be used across the data analytics value chain, regardless of data set or use case,” TransUnion chief global solutions officer Tim Martin said.

“OneTru provides us with a global chassis upon which we will deploy products and share expertise across the world in a cost-effective and compliant way. It is a game-changer for our customers and for the industry,” Martin added.

Over the next two years, TransUnion will continue to build out the OneTru platform and its associated capabilities while further consolidating its products, data, and analytics onto the platform, and will be re-introducing OneTru-enabled solutions, or launching new ones.

To learn more about OneTru, go to this website. More information about TransUnion’s business solutions can be found via this website.