Jonathan Hedy, who is president of Advanced Business Computers of America (ABCoA), explained why he’s organizing a live, online product demonstration event that might include some of his direct competitors vying to serve buy-here, pay-here dealerships.

“Dealers deserve to see the best side by side and decide for themselves,” Hedy said in a news release. “The Software Showcase ditches the typical sales narrative for honest, live demos where action speaks louder than words.”

Scheduled for Sept. 17-18, the BHPH/LHPH Software Showcase will unfold via Zoom and is free and open to all used-car dealers and industry professionals.

Hedy highlighted the event is designed to be an unbiased platform where attendees can watch live demos, engage in Q&A sessions, and evaluate solutions across categories such as dealer management systems (DMS), customer relationship management (CRM), payment solutions, artificial intelligence, and more from the comfort and convenience of their home or office.

“It’s a free, dealer-focused opportunity to explore solutions from vendors that deliver reliability and real impact,” Hedy said. “We are very excited about the event and honored to participate in it.”

Hosted by BHPH.com, key highlights of the Software Showcase include:

—Watch live demos and see top software tools in action and compare how they function and benefit dealerships without marketing fluff

—Open Q&A where dealers can ask tough questions directly to the vendor in a neutral environment, ensuring accountability and insight

—Featuring industry-leading vendors with proven track records, covering essential categories like DMS, CRM, payments, AI, and more. There are no paid placements or sponsorships, so every company has equal opportunity

—Open to all BHPH/LHPH dealers and industry professionals at no cost, with a focus on solutions that improve efficiency and profitability

“BHPH.com is bringing proven vendors together on a virtual stage to showcase their tools live, while giving dealers the power to ask real questions, with no filters,” organizers said. “Whether you’re looking to upgrade your current system or explore new technologies, this event is your opportunity to see what works best before you invest.”

Registration is open at bhph.com/truth-event.