Advance Auto Parts recently finished an update of its online resources in an effort to help independent dealerships and buy-here, pay-here stores that have their own service drive or complete some reconditioning themselves.

Advance Auto Parts completed the nationwide rollout of its MyAdvance website, an interactive, easy-to–use, mobile-friendly platform that aimed at simplifying the way professional customers do business. Now, automotive aftermarket professional customers can manage multiple facets of their business from a single site, including parts ordering, promotions, customer support, labor claims and other shop management solutions.

The company explained MyAdvance was designed with direct feedback from professional customers and features a collaboration network for automotive aftermarket professionals to interact online with Advance support staff. Customers have integrated access to more than 30 business programs and services within MyAdvance.

“The MyAdvance website improves the way professional customers interact with our team members, and enables them to interact digitally with Advance and among themselves in new ways,” said Walter Scott, senior vice president of professional marketing and programs at Advance.

“Through MyAdvance, our customers can access our robust, cross banner product assortment as well as the best-in-class shop services and solutions we offer all in one place, in a flexible and easy to use manner,” Scott continued.

Key benefits for dealerships and automotive aftermarket professionals using MyAdvance include:

— Mobile-friendly capabilities for the shop owner or employee on-the-go

— Customizable dashboards based on a user’s role or job function

— An “expert corner” featuring training and shop business solution advice from automotive aftermarket industry leaders

— Forums for customers to submit support requests or troubleshoot repair issues directly with Advance Team Members through chat functionality

“Technology connects our customers, sales team and operations in meaningful ways that improve the customer experience,” said Bob Cushing, executive vice president of the professional division at Advance.

“Centralizing activities related to a shop’s business with Advance is a great step forward in our never-ending drive to support and say ‘Yes’ to our customers,” Cushing went on to say.

For more information or to visit the MyAdvance portal, go to advancepro.com.