More tools to help members of the National Independent Automobile Dealers Association arrived last week.
Auction123, powered by ARI Network Services and a provider of responsive website software, inventory management and automated inventory listings solutions, joined with the association as NIADA’s latest National Member Benefit partner.
Officials highlighted Auction123’s websites follow Google’s recommendation to support responsive design, giving visitors the best web experience regardless of the device used, and are customized for each dealer’s unique needs. They offer unlimited custom pages to highlight inventory and promote dealership services, programs and financing.
Auction123 pointed out that it was among the first providers to offer integration to Facebook Marketplace for dealerships. It has worked with eBay since 2001 and is an eBay Preferred Partner. Its new Craigslist posting campaigns also can give dealers the ability to create unlimited hands-free initiatives to post the ads they want, when they want.
In addition, Auction123 can provide seamless integration to nearly 500 classified sites, and Carfax Advantage dealers using Auction123’s inventory management and marketing solutions can compare their pricing with the Carfax History-Based Values for vehicles in inventory.
“Auction123 has been working closely with NIADA dealers for more than 10 years, and we strongly believe in empowering independent auto dealers with the tools to make them more competitive in the industry,” Auction123 executive director Tracy Amato said.
“Our robust responsive website package arms dealers with the most advanced technology for marketing their inventory online, including an eye-catching website coupled with inventory management and automated listings solutions to help dealers save time and focus on selling more vehicles,” Amato continued.
Auction123 is offering discounts only for NIADA members worth a total of $2,100, which includes:
— Waived setup fee
— Special low monthly pricing on website package during the first year in contract
— Premium directory management — a mass cleanup and monitoring of the dealership’s listing on all major business listings sites — included during the first year in contract
— Inventory management and online marketing tools, including automated inventory imports, automated exports, Craigslist application, eBay integration, window sticker and buyers guide printing, and Facebook inventory application for dealers with 2,000 or more likes
“Auction123 brings tremendous innovation and value to our members via its best-in-class digital marketing, website development and inventory merchandising solutions,” NIADA senior vice president of member services Scott Lilja said.
“As our newest National Member Benefit partner, Auction123 is offering NIADA members tremendous savings on its powerful auto retail sales/marketing services,” Lilja went on to say.
For more information, see here.