A well-established service provider in the buy-here, pay-here market formed a new strategic alliance with a start-up consulting agency with the aim of helping operators nationwide.

Dealership software provider AutoStar Solutions forged a relationship this week with KISS Concepts Group to represent the AutoStar Fusion Ignite dealer management system (DMS) to independent dealerships throughout the United States.  KISS Concepts Group is an operation led by Rod Heasley, who announced early last month that the firm has its corporate headquarters in Lumberton, N.C., and an operations office in Fort Worth, Texas. Furthermore KISS Concepts Group also has 12 affiliate offices established in 12 different states, including:

— Alabama

— California

— Florida

— Georgia

— Kentucky

— Michigan

— New Jersey

— North Carolina

— Ohio

— Pennsylvania

— South Carolina

— Virginia

As part of this new collaboration, independent agents and agencies that are members of KISS Concepts Group (an acronym for Keep It Simple Successfully) will act as outside sales representatives, introducing buy-here, pay-here and other independent dealerships throughout the United States to the Fusion Ignite DMS platform.

“We’re very proud to be working with such a well-known and highly respected organization in our industry like AutoStar,” said Heasley, who is the KISS Concepts group president and chief relationships officer.

“As one of the most recognized leaders of enterprise-level dealership technology, this new alliance represents a huge opportunity for KISS Concepts Group agents to enhance established relationships and provide their dealership clients with the tools needed to grow and prosper,” he continued.

The Web-based Fusion Ignite DMS can provide the fundamental elements needed to manage a buy-here, pay-here, wholesale or cash-based dealership operation. Features of the system include the ability to set up and optimize deals, manage inventory, print compliant forms, make automatic calculations, take payments and more.

And now AutoStar is leveraging Heasley’s firm to increase the network of dealers leveraging this technology.

“We’ve enjoyed a long and successful relationship with Rod, and we’re looking forward to joining him in this latest venture,” said Antonio Rajan, chief revenue officer of AutoStar Solutions.

“Having our products represented by some of the most respected and reliable independent agents in the U.S. will be instrumental in bringing our solutions to the marketplace and helping us achieve a new level of brand recognition as well as market penetration,” Rajan went on to say.

For more information, contact KISS Concepts Group at (844) 857-0869.