Byrider leadership discusses rebranding success, other company-wide initiatives
Byrider is now more than two years into its major rebranding campaign that's help the company continue on a growth pattern. Photo courtesy of the company.
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Tuesday, Feb. 18, 2020, 04:11 PM
Nick Zulovich, Senior Editor
CARMEL, Ind. -
Craig Peters became Byrider chief executive officer in June 2017. Two years later, the company put in motion a series of changes and improvements. “We rebranded the business, and we really wanted to make sure that we were in a position to really live up to the brand,” Peters said during a phone interview with […]