Byrider is continuing to make moves on the heels of its major rebranding initiative.
The network of buy-here, pay-here stores this week announced a partnership with Automatic Labs, a SiriusXM company that looks to bring the power of connectivity to almost any vehicle on the road. Byrider selected Automatic as a preferred partner and is participating in the Automatic Dealer Program.
The Automatic Dealer Program enables participating Byrider stores to offer consenting customers purchasing a pre-owned vehicle an Automatic Connected Car Assistant and a free subscription that includes three years of Automatic’s Crash Alert and Connected Maintenance services, as well as up to 18 months of Automatic’s premium services, such as roadside assistance.
Officials indicated Byrider locations have already begun installing the adapters for their customers in selected locations with more joining the program each week. All 149 corporate-owned and franchise locations throughout the country can participate in the Automatic Dealer Program.
With Automatic’s app and adapter, most vehicles, model year 1996 or later, can become connected. This means that drivers can get easy access to a suite of important safety and convenience features from Automatic as well as service alerts, engine light diagnostics and recall information.
Byrider has been in the BHPH business for more than 25 years and has served more than 1.2 million customers during that time.
“We are happy to incorporate Automatic connectivity into our exclusive used car warranties and service agreements,” said Shannon Aldridge, director of franchise operation at Byrider. “This allows us to better serve the customers’ needs while enhancing our customer retention.
With the addition of Automatic, our customers can drive with confidence for years to come,” Aldridge continued.
Joe Verbrugge, SiriusXM’s executive vice president and division president of connected vehicle, added, “As the national leader in buy-here, pay-here vehicle sales, we are extremely excited to have Byrider participate in the Automatic Dealer Program,”
“We are looking forward to offering Automatic’s safety and convenience services to their customers across the country, as well as providing Byrider with the ability to better understand the needs of their customers and the ability to engage them after purchase,” Verbrugge went on to say.
For more information, and to enroll in the Automatic Dealer Program, visit automaticdealerprogram.com.