Dealer Profit Pros is looking to gain insight into several retailing metrics and is offering the possibility of dealer survey participants getting two nights at a Las Vegas resort and a round of golf.

The advertising advisory firm is seeking information to compile benchmarks about topics such as what percentage of your store sales are to repeat customers and what percentage of your sales are referrals.

In exchange for answering 10 brief questions, all participating dealerships will get a free evaluation of any advertisement, webpage, or message along with being put in pool to win two nights at Westin in Lake Las Vegas and a round of golf at Reflection Bay Lake Las Vegas.

“Dealer Profit Pros is conducting a study and getting important and interesting questions answered. It’s been an odd few years in the industry and you can benefit from comparing to other dealerships,” founder Kenny Atcheson said.

The survey and the entry to win the grand prize can be completed here.