DealerSocket said Monday it is rolling out a new version of its DealerFire website solution, which will initially be launched with independent and buy-here, pay-here dealers.
Engine 6, as the new version is called, aims to provide simpler design and maintenance of dealership websites, allowing them to manage website content in real-time.
It includes a flexible drag-and-drop builder, mobile optimization, multi-device previews and customizable lead forms.
“We speak with so many independent dealers who spend a disproportionate amount of time making changes to their site or paying technical resources to do it for them,” said Brad Perry, co-founder and chief product officer of DealerSocket, in a news release.
“DealerSocket wanted to make the design and implementation as easy as possible for our customers. Engine 6 is our way of taking something traditionally complex and expensive and making it simple yet powerful,” Perry said.
iDrive 1 Motorcars owner Dink Davis added in the news release, "I wanted a website backend tool that I was capable of changing. I can change videos, a sales person's picture and the data all myself. It was important to me that I could do that without having to get on a support line and wait for somebody to get back to me later, as was the case in some of the other companies' sites that we had tried.
“I can do the editing and work myself with DealerSocket's Engine 6, and that was really fun.”