Partnerships continued to develop in the buy-here, pay-here dealership space on Tuesday; this time involving Frazer Computing and SpinCar.

The providers of dealer management software (DMS) for independent stores and digital automotive merchandising software announced a partnership that brings the opportunity for personalized digital merchandising.

Dealers using the Frazer DMS now can benefit from a direct integration with SpinCar’s digital merchandising platform to seamlessly create and syndicate virtual vehicle walkarounds, photos and videos to their own dealer websites, as well as to a number of leading third-party marketplaces, including Cars.com, Autotrader and Facebook.

Existing Frazer customers can contact their regional Frazer representative to activate SpinCar’s suite of digital merchandising solutions and data-powered innovations.

Since 1985, Frazer has provided a DMS to independent dealerships across the nation. The company insisted it has become a trusted partner to dealers of all sizes, and its dealer management software is currently used by more than 20,800 dealers across all 50 states to manage all facets of their business.

SpinCar’s digital merchandising platform can enable dealers to deliver more personalized interactions at every touchpoint. By bringing interactive vehicle walkarounds and feature walkthroughs to automotive retail websites, dealers are able to recreate the in-person sales experience for online shoppers. SpinCar believes these personalized online experiences can generate greater shopper engagement and proprietary first party behavioral data that helps them build trust with consumers.

SpinCar’s newest product, Feature Tour, can help dealers educate online car shoppers with personalized, multimedia experiences that showcase the unique features of a vehicle that are most relevant to each individual consumer.

“SpinCar has established itself as the leading provider of digital merchandising capabilities to the auto industry, and this partnership provides us with the opportunity to deliver even greater value to the thousands of used car dealers that trust Frazer to power their businesses,” Frazer Computing president Mike Frazer said.

“We look forward to working with SpinCar to help independent used car dealers drive superior business results through more engaging online experiences and more personalized interactions at every touchpoint,” Frazer continued.

SpinCar chief executive officer Devin Daly added, “Independent auto dealers play a major role in the used car market, and Frazer is a key enabler of their success. With more than 90% of consumers starting their car buying journey online, personalized digital merchandising is critical to building trust and engagement with shoppers before they ever set foot in a physical dealership.

“As the market for used cars becomes increasingly competitive, independent dealers need to continue to take advantage of new technologies to differentiate themselves. We are thrilled to be partnering with Frazer to bring these advanced digital merchandising capabilities to independent dealers around the country,” Daly went on to say.