Marty McFarland and Brian Geitner are back working together in the floorplan arena.

Last week, Kinetic Advantage announced Geitner has joined Kinetic as president and chief operating officer. McFarland is a founder of the national provider of floorplan financing services for independent dealers and will remain as chief executive officer. McFarland previously was the company president, too.

According to a news release, Geitner and McFarland are thrilled to join forces again after the pair was instrumental in founding and building Dealer Services Corporation (DSC) into one of the largest independent floorplan businesses in the United States. After a successful merger between DSC and Manheim Automotive Financial Services (MAFS), NextGear Capital was formed.

“Keeping the entrepreneurial spirit vibrant in the floorplan space is key, and I am very excited to join Marty and the Kinetic team, where our success in bringing quality offerings to dealers and auction partners will help drive our partners’ success,” Geitner said in that news release. “Marty has it dialed in with Kinetic’s innovative thinking, flexible platforms and a commitment to superior service.”

Geitner previously served as president of NextGear until 2016 when he joined Cox Automotive Media Solutions as its president, guiding the business units of Autotrader, Kelly Blue Book and Geitner retired from Cox in 2018.

The news release also mentioned Randy Dohse, co-founder of Kinetic and former COO, will move to chief revenue officer developing and executing strategic initiatives to drive Kinetic’s growth. Dohse also previously worked at NextGear.

McFarland believes Geitner joining the team is a real win for Kinetic and the company’s partner relationships saying, “Brian pours into his teams, and wherever he goes, he’s a “cultural force,” a driver of positive change and a creator of growth. I am confident he will seamlessly integrate into our existing team and help drive us to new heights.”

Dohse added, “The new CRO role positions Kinetic to expand our customer base and enhance our auction partnerships. I’m excited to work alongside Brian again and look forward to collaborating with our talented team to provide innovative solutions, deliver best in class service, and expand our market presence. Together, we will achieve new milestones and strive to be the independent floorplanner for the independent dealer.”

Kinetic Advantage partnered with Altamont Capital Partners in 2020 to launch an independent floorplan company for independent dealers and all auto auctions.

The company completed its first securitization in April, providing significant capital for continued growth.