Along with adding two more veterans to its roster of compliance experts, Ignite Consulting Partners plans to offer what the firm believes is the first free training offering of its kind.

Ignite is going to host a free webinar about completing the financing and delivery of vehicles to Hispanic customers by conducting the entire education event in Spanish.

The webinar will be led by one of Ignite’s newest consultants, Jessica Cumbee, who was formerly general counsel with Tricolor Auto, a leading provider of financing to Hispanic customers.

The session is scheduled for 3 p.m. ET on Feb. 11. Dealers and managers can register for the free event here.

“We feel this webinar is an important step to make compliance attainable for what has been an under-served market,” Cumbee said in a news release.  “Many car dealership and finance company personnel speak Spanish as their native language, and I believe that explaining compliance concepts to them in the language with which they are most comfortable will help their understanding and retention.

In my experience, the compliance message doesn’t easily spread throughout a company, so providing this alternative is a way to increase awareness and protect the business,” she continued.

This free webinar is part of Ignite’s monthly series dedicated to important compliance concepts. Sales personnel, collections staff, administrative employees and those having customer interaction are all encouraged to attend.

“My plan is to cover the crucial compliance concepts in a way that is both entertaining and informative and encourages questions,” Cumbee added.

As mentioned, Cumbee is one of the newest additions at Ignite. Along with her time with Tricolor Auto, Cumbee has previously been general counsel with Spartan Financial.

The other expert who recently joined Ignite is a family name to readers of SubPrime Auto Finance News.

Randy Henrick joined the firm as the leader of Ignite’s new franchised dealer group. Previously with Dealertrack, Henrick’s background includes auto finance, privacy, data security and consumer credit. He is a frequent speaker at industry events and regular contributor to SubPrime Auto Finance News.

“Randy is a thought leader on dealer training and education, which philosophically aligns with Ignite’s vision. Plus, he brings a wealth of expertise that will be a benefit our clients, both franchise and independent dealers,” Ignite chief legal and compliance officer Steve Levine said.