Kinetic Advantage celebrates fifth anniversary
Pictured from left are Kinetic Advantage’s Marty McFarland, Brian Geitner and Adam Galema. Images courtesy of the company.
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Kinetic Advantage provided a dealer floorplan for the first time on Nov. 5, 2020; a point when the pandemic seemingly impacted every part of the car business and beyond.
It’s five years later and Kinetic Advantage not only remains in the floorplan business, but it’s recently gained momentum with an investment from The Carlyle Group to be a partner for thousands of independent dealers nationwide.
“Five years in, our strength still comes from the same place — our people, our partners and our purpose. From day one, we’ve focused on empowering independent dealers with the flexibility, tools and trust they deserve,” Kinetic Advantage CEO Marty McFarland said in a news release.
Launched and operated by former founders of NextGear Capital and Automotive Finance Corp., Kinetic Advantage has achieved notable successes during its journey, including:
—2020: Strategic investment from Altamont Capital Partners, positioning Kinetic for scalable, technology-driven growth.
—2021: Kinetic launches Kinetic 360 (K360), its dealer portal.
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—2022: Kinetic exceeds 3,000 dealer customers.
—2023: Kinetic partners with Auction Edge to support independent auto auctions.
—2024 and 2025: Two successful securitizations, demonstrating strong performance and investor confidence.
—2025: Investment from The Carlyle Group, further strengthening the company’s capital structure and national reach.
“Our growth over the past five years is a direct reflection of the confidence and loyalty of our dealer partners,” Kinetic president and COO Brian Geitner said. “We’ve built Kinetic on dealer relationships, not transactions. That trust and performance mindset is what fuels our growth.”
Kinetic vice president of finance Adam Galema elaborated about a key element of the company’s accomplishments.
“From a finance perspective, our capital markets strategy has been key to our success,” Galema said. “Executing two securitizations in five years shows that our model isn’t just growing — it’s scalable, profitable and built to last.”
With five years in the books, Kinetic wants to build on its purpose of accelerating the success of independent dealers through “exceptional service, innovative technology and transparent partnerships.”
McFarland added, “Five years strong is just the beginning. We’re proud of what we’ve achieved and even more excited about what’s next.”