National Independent Automobile Dealers Association members now have another online outlet to reach potential vehicle buyers who might already have used this particular platform to find shoes, furniture or other goods.
OfferUp, one of the largest mobile marketplaces in the U.S. for local buying and selling, is now a Bronze-level National Corporate Partner of NIADA.
Since 2011, OfferUp insisted that it has paved the way for a simpler, more trusted way to buy and sell locally. Every year, the site is involved in millions of transactions on items like clothing, furniture and cars and trucks.
To support the popularity of auto sales, OfferUp created OfferUp Autos, a platform of innovative features to make automotive transactions easier for private buyers and sellers as well as dealerships.
“More than 44 million people user OfferUp annually to buy and sell locally, and we estimate that last year nearly 10 percent of used-car sales in the country flowed through our digital marketplace,” OfferUp director of automotive product Andrea Moro said.
“OfferUp Autos improves the automotive marketplace experience by giving customers digital tools to help them buy or sell their next set of wheels in a faster and more efficient way,” Moro continued.
OfferUp Autos’ Verified Dealers program includes features to help dealers be more successful. OfferUp is mobile-first and has local proficiency, providing dealers with a destination to advertise where buyers are already shopping.
Dealers who list on OfferUp have reported an increase in foot traffic and sales. Statistics show more than 30% of vehicles sold on OfferUp sell within two days, and more than 50% sell within a week.
The OfferUp Autos platform includes:
• A Verified Dealer profile that gives dealerships an official, trusted presence on OfferUp
• Optional integration with the dealer’s inventory feed to seamlessly to post listings
• Advertising solutions to gain additional exposure and drive more leads
• Tools to make it simpler to interact with prospective buyers, including click-to-call, the ability to freely share pictures, phone numbers and website URLs in chat
OfferUp pointed out that it is constantly evolving its tools to drive more traffic to Verified Dealers. The program now includes a new machine learning-based Top Lead indicator to identify ready-to-buy prospects, as well as specialized buy-here, pay-here products.
“OfferUp has revolutionized the local digital marketplace landscape, ensuring a trustworthy and transparent selling and buying experience,” NIADA senior vice president of member services Scott Lilja said.
“Along with major new investments in machine learning lead generation tools and customized BHPH member dealer solutions, OfferUp is truly on the cutting edge of the digital and mobile auto retail marketplace — a tremendous new resource for our member dealers,” Lilja went on to say.
For more information on OfferUp Autos, visit offerup.com/autos.