Buy-here, pay-here dealers who are looking to bolster their business development centers now have another training opportunity.
A new online video education series for automotive retailers — PDS On the Rocks — has attracted the attention of thousands of car dealers, managers and employees across the country — all hungry for valuable information on how to improve business processes, sales, and create a culture of business development.
PDS on the Rocks is an unscripted video education series covering all aspects of business development from Proactive Dealer Solutions. The Huntersville, N.C.-based international company has assisted more than 3,000 dealerships in creating business development centers during the past 25 years.
Company leadership highlighted PDS on the Rocks offers insights into industry best practices and success stories. Top executives and trainers at PDS, with more than 100 years of combined experience in the retail automotive industry, offer their insights during short panel discussions on a variety of automotive retail topics.
The firm mentioned its high-quality video and audio education sessions are produced at PDS’ studios in North Carolina. These facilities also serve to generate hundreds of training videos for PDS clients that cover a complete range of BDC, sales, service, communications,and business development culture topics.
“We created the series in response to the need we see in the marketplace,” said Jason Beckett, general manager of Proactive Dealer Solutions. “We hear directly from manufacturers and dealers throughout the country and they tell us they need greater business development insights to improve their competitiveness. We know from our experience that video training is by far the best and most successful platform to accomplish this.”
Some episodes available include answers to the dealer question: Is a BDC right for you? Another installment offers granular detail in the episode titled, “5 Easy Steps to Master a Call.”
PDS success manager director Tiffany Peeler offers her expertise on how to train staff to master a call. Peeler leads a team of success managers that work directly with a dealer’s sales, service, and BDC teams on a daily basis. Over the years, she has gained valuable insight into the issues that lead to successful phone interaction with clients and prospects.
“It’s vital to smile through the phone when answering a call,” Peeler tells the viewers. “In many cases, this phone call may be the first interaction a customer has with your dealership. They need to hear a warm, friendly voice on the other end of the line. Whoever takes the call, receptionist, manager, sales or service representative, needs to interact with an inviting tone, repeat the name of the dealership, and ask how he or she can help the customer today.”
Peeler said while this may seem like common sense, it’s vital this process is done on every call regardless of time of day, mood of the employee, or any other issues.
“It’s cliché, but you only get one chance to make a good first impression,” she said.
The videos are available on PDS’ YouTube Channel that’s located here.
“We wanted to talk about what is happening in the industry in terms of business development,” said Barrett Schrader, PDS vice president of business development. “We created a series of videos where we could discuss important topics and issues, but in a conversational style. The videos are concise, stay on topic, and importantly communicate a wealth of insight that can improve your business practices and make or save you more money.”
Beckett added, “We’re seeing a ton of organic growth from these videos. Dealers are sharing the videos with managers, and managers are sharing the videos with their teams.”
For more information about firm, go to www.bdcexperts.com.