Two platforms used by an array of independent and buy-here, pay-here dealerships now work together.
According to a news release distributed on Wednesday, Selly Automotive’s customer relationship management (CRM) platform is now integrated with Friday Systems Lot Wizard dealer management software (DMS).
The companies highlighted this partnership will allow sales and inventory data to sync for dealerships to expand their knowledge about the customer during the sales process.
“This integration reinforces our commitment to providing affordable integrated solutions for independent and BHPH dealerships. We worked closely with the Friday Systems team to ensure inventory and sales data will be integrated for Lot Wizard Pro,” Selly Automotive chief executive officer Zach Klempf said.
Friday Systems strives to provide cutting edge solutions in dealer software by staying on top of the ever-changing landscape of the business and modifying the software to help dealerships stay in compliance.
“We’re excited to offer Selly Automotive’s CRM as an extension to our existing customer management tool in Lot Wizard Pro,” Friday Systems president Kerry Wiest said.
“This CRM will provide greater purpose to the independent and BHPH dealerships’ dealer management system (DMS) data, while sustaining our culture of affordable prices and comprehensive, reliable services,” Wiest went on to say.